2011 FLORA, THE NEW SPRING FLOWERS

ISSUE XVI 18-19-20 November - FLOWER MARKET (Hercules)

Back to Flora, the international exhibition devoted to horticulture. From 19 to 20 November 2011, the new flower market in Ercolano, near Naples, will be ready to welcome hundreds of exhibitors and visitors eager to know the latest market news. The event, now in its sixteenth edition, shows a completely new look with efficiency. A new philosophy is reflected in the choice of versions: sober, practical and functional to create a large exhibition area to view where the furniture does not prevail on the true protagonist of the event, which remains cut flowers. The lighting system is completely renovated, will also give consistency to the stand. "This new format allows us to enrich our event an added value. The low cost of construction - said the director of Flora, 2011, Piergiovanni Navarro - will offer a chance for anyone to be able to book a booth and participate in our exhibition to highlight its floriculture business and restart it after a long period of crisis. 2011 Flora may really represent the entire market for the new spring flowers. "
Flora has abandoned the old approach of "trade show" to become an area of professional meetings between operators. It offers an area of over 10 thousand square meters to meet and do business. The Flower Market Herculaneum (via Benedetto Cozzolino Priest), institutional forum for Flora, will become a real "agora" where professionals can meet to transact business, develop new business relationships, discuss the progress of market, discuss technological innovation. Are expected to more than 100 exhibitors from all over Italy and abroad (notably the Netherlands) and many have already booked their spaces.
The sixteenth edition of the program is being developed. The first two days will be devoted to industry insiders while Sunday, November 20, the fair will be open to the public. Very well taken care of the party conferences with several expert meetings to be held in the expo area. The program is completed, the eleventh edition of "Objective Quality", which seeks to promote the excellent production (scheduled again this year, the special section devoted to flowers certified with the standard guaranteed - Flowers of Campania and news more interested in the variety presented during the event) and the 5th trophy Ercoflor "art competition for composing professional florists.
In short, Flora confirms the most important showcase for the production of flower farms and nurseries in the South of Italy. "This year will mark a major change in the history of Flora - concludes Piergiovanni Navarro - which is increasingly becoming a meeting place between national and international operators and time-depth on policy issues rather than just a showcase of products."
Moreover, this trend is already in the daily activities of the Flower Market of Herculaneum, which is managed by the Cooperative Masaniello, became increasingly a point of reference and natural place for discussion about the market for growers also explains how President Salvatore Colonna ConFloMer (Consortium Development of Floriculture in the South).
"We started a series of thematic meetings on specific varieties of flowers - explains Column - 17 March last year we started talking about anemones, ranunculus and freesias with Biancheri Creations, Comptoir Paulinois, Michele Schettino and Van den Bos, and June 23 we will Rose with major hybridized Bartels Roses, Meilland, NIRP International, Schreurs, Nurseries Villatella Rosen Tantau Italy, who will present the new varieties on the market. " Each meeting includes a statement of the plants (at 17), technical and business meetings (18 hours) and, finally .... Pizza for everyone! "In the meeting on the rose - Column continues - will also present data from a major study, led by Conflomer through a Memorandum of Understanding with the Region of Campania on biological control. The results that we managed to reach the three garden centers in Ponticelli (Napoli), Salerno and Eboli are truly amazing: the cultivation of the rose, for example, the use of predators for the major pests (spider mite, whitefly and thrips) allowed us to have less polluted soils (7 times less than the presence of pesticides per hectare) and better health for employees working in the greenhouses. " The next thematic meetings will be devoted to bulbous, with chrysanthemums and carnations. About www.mercatodeifiori.it or at 081.7322950